13th Jan 2015 14:57
LONDON (Alliance News) - DJI Holdings PLC Tuesday said it has signed a partnership deal with Manchester City Football Club that will allow it to leverage a range of club-related rights in China, providing its lottery players with access to "exclusive information" about the club.
The Chinese lottery company said it will be able to tailor content, bringing its "lottery players one step closer to life at the club" and allowing them to make informed decisions when playing the Sports Lottery in China. The lottery players will also get offers, including flights to see Manchester City play and access to private club events.
"The partnership will give the Club access to a huge customer base in China, and an opportunity further to grow its strong following and commercial footprint across the region," the company added.
DJI Holdings shares were up 1.8% at 113.51 pence Tuesday afternoon.
By Steve McGrath; [email protected]; @stevemcgrath1
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