21st Mar 2016 11:12
LONDON (Alliance News) - Electricals and mobile phones retailer Dixons Carphone PLC on Monday said it has agreed to acquire UK price comparison service Simplifydigital for an undisclosed amount.
Simplifydigital offers a price comparison and switching service for broadband, digital television and fixed line telephone contracts.
Dixons Carphone expects to close to the deal by the end of March.
"I am delighted to be making this announcement today. People want great deals - and help in choosing and switching between a bewildering array of offers - and the combination of Simplifydigital and the unique reach we have through our shops and digital channels will make us the obvious place to go," said Seb James, Dixons Carphone's chief executive.
Shares in Dixons Carphone were down 0.9% to 437.00 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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