14th Apr 2025 16:09
(Alliance News) - Distil PLC on Monday announced it has agreed a new distribution partnership with Aiko Importers Inc to bring Blavod Black Vodka back into the US market.
Distil owns premium alcoholic drinks brands such as RedLeg Spiced Rum, Blackwoods Gin and Gem Diva, and is based in London. Aiko Importers is a US importer and brand builder of premium wine and spirits.
Shares in Distil were up 24% at 0.087 pence each in London on Monday afternoon. The stock remains down 86% over the past year, however.
The partnership will see Distil leverage Aiko's distribution network of 185 partners across the US, Canada and Puerto Rico, as well as retail relationships with accounts like Costco, Total Wine and Spec's.
Distil noted that vodka represents the biggest spirit category in the US by volume, and is one of the biggest spirits markets globally.
"Unlocking distribution for Blavod in the US marks an important moment and growth opportunity for the brand which has enjoyed success in this market in the past, until the previous distributor pulled back during Covid lockdowns," said Distil Executive Chair Don Goulding.
"Since then, we've been inundated with requests for the product from customers and consumers, demonstrating strong awareness and demand, and have been working hard to find the right partner to reestablish the brand in market.
"Shipments are planned to commence by the end of June this year. From a planning point of view, we are assuming tariffs will remain in place for the foreseeable future. Current levels are manageable, with a benefit across the supply chain should they be lifted.
"We believe this to be good time to drive forward, and we're excited to working closely with the Aiko team to build back this distribution."
By Emily Parsons, Alliance News reporter
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