11th Dec 2015 08:04
LONDON (Alliance News) - Irish drinks company C&C Group PLC on Friday said it has struck a long-term distribution deal with American brewer Pabst Brewing Co to cover the US market.
Under the terms of the deal, Pabst will acquire the licence to distribute, market and sell all of C&C's cider brands in the US, including Magners and Blackthorn, along with its premium craft cider brands like Woodchuck, Gumption and Wyder's.
No financial details on the agreement were disclosed.
The agreement also grants Pabst a long-term option to acquire C&C's US cider brands and related assets. The consideration for this would be determined at the time of the option being exercised.
By Sam Unsted; [email protected]; @SamUAtAlliance
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