26th Sep 2014 09:04
LONDON (Alliance News) - British Sky Broadcasting Group PLC said Friday that it has signed a new five-year agreement with American Football association the National Football League, which includes rights to 'Monday Night Football,' starting 2015.
Under the new deal BSkyB has rights 80 live fixtures a season, including up to five games each week of the regular season. Coverage will also include matches from the NFL's International Series.
"Our partnership with the NFL spans two decades and we look forward to helping the sport continue its huge growth in popularity in the UK and Ireland for years to come," said Sky Sports Managing Director Barney Francis in a statement.
BSkyB said the deal was the 22nd live rights agreement announced by Sky Sports this year; BSkyB is coming under increasing pressure to snap up sports rights as it competes with BT Group PLC's BT Sport service.
Shares in BSkyB were trading up 0.5% at 877.00 pence Friday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
Copyright 2014 Alliance News Limited. All Rights Reserved.
Related Shares:
BT