14th May 2018 12:20
LONDON (Alliance News) - Brave Bison Group PLC said Monday it launched an advertising partnership with video marketplace Unruly.
The social video company launched the partnership with Unruly to merge the two firms' similar work for the same companies during the past four years.
As partners, Unruly will provide data insights, while Brave Bison will handle the creative idea-generation and production processes.
Claire Hungate, Brave Bison's chief executive officer, said: "Partnering with Unruly was a completely natural fit. Both our businesses have the same end-to-end strategic approach to social video campaigns and we offer complementary elements of this kind of campaign. Together we bring something unique to the market; creativity and data working together from the start."
Shares in Brave Bison were trading 5.3% lower at 0.76 pence.
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