15th Mar 2016 11:07
LONDON (Alliance News) - BP PLC Tuesday said it has launched its "best ever" anti-dirt fuel in the UK which helps clean dirty engines and improves fuel efficiency.
"This is our biggest fuels launch in 10 years," said Tufan Erginbilgic, BP's chief executive of the downstream unit. "Bringing ACTIVE technology to our forecourts, we have developed a fuel that is designed to benefit our customers and the environment."
The anti-dirt fuel, Ultimate with ACTIVE technology, could help drivers get up to 21 extra miles per tank of fuel and will begin to appear on forecourts in Australia, New Zealand, the US, Europe and South Africa in the "coming weeks" following the launch in the UK.
BP's retail business is present in 16 countries with over 17,000 sites selling a range of regular and premium fuels. BP owns and operates more than 300 forecourts in the UK, with a further 950 BP-branded sites owned and operated by independent dealers.
Customers in Spain have been able to purchase fuels with ACTIVE technology since it launched there in June 2015.
The fuel and associated technology uses a formula based on patented technology specially designed to actively fight dirt, protect against it building up and therefore help engines run as the manufacturer intended, BP said.
BP also claims the fuel could reduce carbon emissions by up to 4% compared to using regular fuel.
"We think this is an important step towards improving fuel efficiency. It demonstrates our commitment to giving our customers what they want at the same time as enabling a reduction of carbon emissions in the atmosphere. In the future, we hope all fuels will be like this," said Erginbilgic.
The roll out of ACTIVE technology fuels will be supported by a television and advertising campaign featuring a character called Orby, a bright green orb who "lives in every BP site."
BP shares were down 1.2% to 341.45 pence per share on Tuesday morning.
By Joshua Warner; [email protected]; @JoshAlliance
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