1st Apr 2016 14:18
LONDON (Alliance News) - boohoo.com PLC on Thursday launched a new website dedicated exclusively to men.
Like its sister site, boohooman.com sells clothing, footwear and accessories, targeted at a "trend-led, price-conscious consumer" between the ages of 16 and 24.
Men can already buy clothing, footwear and accessories in the menswear section on boohoo.com.
"The core of our business has always been to provide the season's latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customer, making their shopping experience more personalised and engaging," Marketing Director Richard Clark said in a statement.
Shares in boohoo.com were trading down 2.8% at 43.50 pence on Friday afternoon.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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