22nd Jul 2014 08:14
LONDON (Alliance News) - Online fashion retailer Boohoo.com PLC said Tuesday that it has launched its new German language website as the brand continues to expand its international presence.
The latest website follows the launches of Boohoo.com's French and Spanish websites in October 2013 and May 2014, respectively.
The company said the German launch will be supported by a marketing campaign in the country.
Boohoo.com has also recently added three new currencies; Swedish krona, Danish krone and Norwegian krone, adding to the currencies already available; euros, US dollars, Australian dollars, Canadian dollars, New Zealand dollars and the British pound.
For the year to February 28, 2014, international sales accounted for 35% of total sales.
The company became the fifth UK retailer to float on the London Stock Exchange this year after starting unconditional dealings in March after raising GBP300 million via an initial public offering of 600 million shares with institutional and other investors at 50 pence per share, giving it a market capitalisation at the IPO price of GBP560 million.
Boohoo.com exclusively sells own-branded men's and women's fashions to its core market of 16-24 year old consumers.
Boohoo.com shares were Tuesday trading 1.92% higher at 38.22 pence per share.
By Alice Attwood; [email protected]; @AliceAtAlliance
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