25th Feb 2014 09:54
LONDON (Alliance News) - Blur Group PLC Tuesday said an LED manufacturing company has kicked of a USD3.2 million marketing project using the AIM-listed e-commerce company's exchanges for its 2014 European product launch and roll out, boosting long-term revenues.
In a statement, Blur Group, which operates an online exchange that connect buyers and sellers, said there is further scope for other large projects through a partnership with Innovators International, an association with over 50 corporate members, including 3M, Pernod Ricard, The Shekar Group (part of India's Tata), The Mayo Clinic and Patagonia.
blur Chief Executive Philip Letts said the marketing project by the company, which it didn't name, is good for revenues.
"A high value, long lifetime project kicking off on the exchange such as blur's latest USD3.2 million marketing project increases the predictable and long-term revenue stream enabled by blur's robust platform, designed to support projects of all sizes and values," Letts said.
Letts said the project puts blur on the way towards realising its potential.
"The project news validates the Exchange's mainstream potential whilst blur's major new partner is happy to extend the reach of s-commerce to some well-known names in new markets and regions - one step closer to realising blur's potential USD2 trillion addressable market."
blur shares were Tuesday quoted at 475.00 pence, up 17.50 pence, or 3.8%, having touched an intraday high of 492.00 pence at the open.
By Samuel Agini; [email protected]; @samuelagini
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