24th Sep 2015 08:36
LONDON (Alliance News) - Internet media company Blinkx PLC on Thursday said its RhythmOne brand advertising unit has secured a partnership with cloud marketing analytics provider DataXu.
Under the deal, on which no financial details were disclosed, RhythmOne will provide DataXu with its RhythmMax programmatic advertising platform, which will be integrated with DataXu's demand side platform.
"Through this partnership with DataXu, we combine the strengths of both companies and offer a truly differentiated offering to our advertisers," said RhythmOne Chief Marketing Officer Dan Slivjanovski.
Shares in Blinkx were down 0.2% to 25.9513 pence on Thursday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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