14th Oct 2014 08:58
LONDON (Alliance News) - Blinkx PLC Tuesday said it has expanded its partnership with Integral Ad Science, the advertising intelligence platform, to include the firm's technology in its video offerings for publishers and advertisers.
Blinkx said the technology from IAS analyses media quality and protects against fraud.
The expanded partnership follows enterprise deals Blinkx has struck with Forensiq Inc and Nielsen Holdings NV, it said.
"Our expanded partnership with IAS will help us ensure that the quality of our audience consistently meets advertisers' requirements. We are taking a proactive approach to supply side issues around fraudulent ad delivery, viewability and brand safety and will continue to lead the industry in tackling these issues moving forward," said Blinkx Senior Vice-President and Chief Marketing Officer Dan Slivjanovski.
Blinkx shares were up 5% to 31.237 pence on Tuesday.
By Sam Unsted; [email protected]; @SamUAtAlliance
Copyright 2014 Alliance News Limited. All Rights Reserved.
Related Shares:
BLNX.L