23rd Apr 2015 07:49
LONDON (Alliance News) - Internet media company Blinkx PLC on Thursday said it has consolidated its brand advertising operations under the RhythmOne moniker.
Blinkx said the change will mean advertisers will be able to reach an expanded audience through a single access point.
"This consolidation represents a significant technological and brand evolution of the company. The unification of brand advertising-related trade entities allows our direct and programmatic sales teams to better deliver on the promise of quality, cross-screen advertising at scale - and takes full advantage of the combined assets of the company," said Chief Executive Subhransu Mukherjee.
Blinkx shares were up 3.0% to 32.19 pence early Thursday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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