12th Aug 2019 17:54
(Alliance News) - Bidstack Group PLC said on Monday that it has signed a contract to make its in-game advertising inventory available on AT&T Inc-owned technology company AppNexus Inc.
AppNexus is one of the world's largest independent marketplaces for digital advertising, Bidstack said, and the deal came after successful technical trials and test marketing.
Bidstack Chief Executive James Draper said: "This is a significant step for Bistack, signing a deal with a truly global demand side platform. Successful connections with DSPs of the size of AppNexus will make Bidstack's inventory available to the world's largest advertising agencies and brands. This is another meaningful milestone on our journey to become the de facto destination for global digital advertisers to buy in-game advertising."
AppNexus, which was acquired by American telecommunications firm AT&T for USD1.6 million in 2018, transacts a peak of 11.4 billion daily impressions.
Shares in Bidstack closed 10.3% lower at 26.00 pence each in London on Monday.
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