16th Mar 2020 17:36
(Alliance News) -Â Bidstack Group PLC on Monday announced another agreement with Codemasters Group Holdings PLC.
Bidstack, in a new exclusive agreement with Codemasters, will deliver native in-game advertising in an upcoming 2020 title.
This agreement is the third to be reached between Bidstack and Codemasters.
"We are continuing to focus on adding new inventory to our portfolio which we can then make available to the global advertising agencies we are dealing with. We are confident of making further announcements in this regard during the course of this year," said Bidstack Chief Executive James Draper.
Shares in the in-video game advertising group closed down 7.0% at 3.72 pence in London on Monday.
By Lucy Heming;Â [email protected]
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