28th Apr 2015 07:05
LONDON (Alliance News) - Bank of Georgia Holdings PLC Tuesday said it has launched a new strategy for its Solo premium banking service in a bid to increase its share of the high-net-worth banking segment.
FTSE 250-listed Bank of Georgia will now offer Solo clients access to exclusive products and a concierge-style environment in new Solo lounges.
"With Solo we are targeting the mass affluent retail segment and aim to build brand loyalty through exclusive experiences offered through the new Solo. We currently have only 8,000 Solo clients and an estimated market share of less than 13% in this segment. We have already opened two new Solo lounges and will increase number of lounges in line with the increasing number of clients," said Bank of Georgia Chief Executive Irakli Gilauri.
"Our goal with the new strategy is to significantly increase our market share in this segment over the next three to four years," Gilauri added.
By Sam Unsted; [email protected]; @SamUAtAlliance
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