26th Jan 2017 10:07
LONDON (Alliance News) - Mobile payments firm Bango PLC said Thursday it has released the second version of its analytics product Bango Boost.
AIM-listed Bango said the product is available for partners that use its payment platform, allowing clients to optimise marketing via billing route and customer profiles.
The second version provides "comprehensive data analysis", including benchmarking performance against the wider market, according to Bango. The company said it expects Bango Boost v2 to directly contribute to growth in end user spend on its platform in 2017.
"The range and diversity of app stores and billing routes transacting through the Bango Payment Platform provides information that can't be obtained anywhere else. The information can be used directly by developers and stores to connect payment behavior with marketing activity to grow transaction volumes," said Andy Bovingdon, vice president of product marketing at Bango.
Shares in Bango were up 4.5% at 115.95 pence Thursday morning.
By Adam Clark; [email protected]
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