16th Sep 2016 09:23
LONDON (Alliance News) - Bango PLC on Friday said it has expanded the availability of carrier billing to "millions more" users of Windows 10, allowing users in three countries to make purchases from any Windows 10 device for the first time.
"For the first time, users in Finland, Norway and Hungary can make purchases from any Windows 10 device, including their Xbox One consoles, using their mobile phone account," said Bango.
As a result of activating carrier billing for Microsoft, customers on Elisa, DNA and Telenor mobile networks in these countries can use the convenience of one-click billing in the Windows Store to pay with their pre and post-paid phone bills. This method of payment is available to PC, tablet, smartphone and Xbox One users.
"In established mobile markets such as these direct carrier billing generates increased payment conversion rates of up to 10x," said the company.
Activating carrier billing for Windows Store presents a sizeable opportunity for operators. Windows 10 is running on more than 350 million monthly active devices, and Direct Carrier Billing provides a convenient payment method for these users, achieving significantly higher conversion rates than credit cards, Bango said.
"The transformative effect of carrier billing has been recognized by the world's app stores who are increasingly adding it as a payment method. Bango has emerged as the number one global platform, deploying more app store carrier billing activations than anyone else. Microsoft, Amazon, Google, BlackBerry and Samsung collectively use the Bango Payment Platform to provide carrier billing for their customers," the company added.
Bango shares were up 5.0% to 94.50 pence per share on Friday.
By Joshua Warner; [email protected]; @JoshAlliance
Copyright 2016 Alliance News Limited. All Rights Reserved.
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