4th Oct 2019 09:34
(Alliance News) - Audioboom Group PLC on Friday announced two new shows at the Interactive Advertising Bureau's first Podcast Upfronts event, which took place on Thursday.
The Podcast Upfronts is the newest addition to the Interactive Advertising Bureau's Digital Upfronts week, Audioboom explained, which brings together major brands within the podcasting industry to inform, inspire, and educate the advertising community.
The podcast company's new talent-driven programming includes "Sue Perkins: An Hour or so with…", which will make its debut on Thursday next week. This show sees Sue Perkins inviting special guests for an intimate chat about their lives and passions as they strip away formalities and indulge in some good old-fashioned conversation, Audioboom explained.
Launching at the end of October is "The Greatest Game" with Jamie Carragher, the former Liverpool football club player, who will interview people from the sport, alongside a collection of famous non-footballing personalities, about their lives, asking each interviewee about the greatest game they ever played or witnessed.
"We're so excited to be working on these new shows with both Sue and Jamie - each show is packed full of engaging entertainment and I can't wait for people to hear them," said Audioboom UK Head of Content Mike Newman.
In addition, the company said it promoted Shaun Wilson to the role of UK head of Sales. She will focus on facilitating opportunities for major brands to connect with audiences.
Audioboom shares were trading 1.0% higher in London on Friday at 157.00 pence each.
By Evelina Grecenko; [email protected]
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