23rd Jul 2014 09:17
LONDON (Alliance News) - Audioboom Group PLC said Wednesday that it has signed talkSPORT Ltd as its exclusive UK sales partner to sell digital audio and display advertising through Audioboom's network of sports websites, mobile apps and content.
The social media audio platform said that the deal means media agencies and their clients will have 'one-stop' access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports.
Through Audioboom, agencies and their clients will be able to now advertise and target media campaigns directly to sports fan-bases, said the company.
On a separate note, Audiboom said it has been approached by certain investors who have expressed interest in investing capital into the business. "The Board considered these approaches, as the Company is growing very rapidly and additional personnel are required in new offices and in content management to direct this expansion. The Board has, however, decided that the number of initiatives in progress mean that this is not an appropriate time to raise further capital," it said.
Shares in Audioboom Group were Wednesday trading 2.26% higher at 5.88 pence per share.
By Alice Attwood; [email protected]; @AliceAtAlliance
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