11th Sep 2015 08:28
LONDON (Alliance News) - Discount fashion retailer Primark, owned by Associated British Foods PLC, opened its new flagship store in Boston on Thursday, the first store the retailer has opened in the US.
The Times, reporting on the opening, said large crowds gathered prior to the doors being opened and the staff at the store broke into a rendition of Neil Diamond's 'Sweet Caroline', a song traditionally sung by fans of the Boston Red Sox baseball team.
The new store is situated in the Burnham Building in the Downtown Crossing neighbourhood, which used to be home to US department store Filene's. It spans four floors across 77,000 square feet of selling space.
"We have chosen the ideal location for our northeastern US home in the city of Boston. We are delighted to become part of the community and formally introduce shoppers to the Primark brand," said Paul Marchant, Primark's chief executive officer.
"Our US plans have been in development for some time now and we are thrilled to introduce the Primark experience to Boston," said Jose Luis Martinez de Larramendi, president of Primark US.
"In addition to our signature 'amazing fashion, amazing prices', we're committed to providing exceptional service through our customer promise of an easy, caring and fun experience," he added.
In addition to the Boston store, Primark also plans to open a further seven stores across the northeast including one at the King of Prussia Mall in Pennsylvania, the largest shopping mall in the US, in November.
The other locations comprise Burlington Mall in Massachusetts, Danbury Fair in Connecticut, Freehold Raceway Mall in New Jersey, South Shore Plaza in Massachusetts, Staten Island Mall in New York and Willow Grove Mall in Pennsylvania.
It also opened its distribution centre in Pennsylvania on September 3.
Shares in AB Foods were trading down 1.7% at 3,094.00 pence Friday morning.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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