14th Jan 2016 07:42
LONDON (Alliance News) - ASOS PLC on Thursday reported growth in revenue in the four months to the end of 2015 as sales rose both in the UK and internationally, boosted by price investments and record sales over 'cyber weekend'.
The online fashion retailer said total group revenue in the four months ended December 31 grew 23% to GBP459.7 million from GBP374.7 million in the same period the year before, as total retail sales rose 22% to GBP446.9 million from GBP365.2 million.
ASOS said it made record sales over the so-called cyber weekend in late November, while average order frequency, basket value, number of orders, and active customers grew over the period.
UK retail sales expanded 25% and international retail sales increased 20% at actual currencies, boosted by price investments, a strong full-price sales mix, and ASOS's 'zonal pricing'. As a result of this price investment, however, retail gross margin declined by 40 basis points.
"We have traded well through peak and are continuing to invest in the future growth of the business. We are on track with our plans for the year as a whole," Chief Executive Nick Beighton said in a statement.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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