25th Nov 2019 08:47
(Alliance News) - Online fashion retailer ASOS PLC on Monday said it has appointed seasoned e-commerce and marketing executive Robert Birge to the newly created role of chief growth officer.
"Birge's role is the first in a series of appointments that will strengthen the executive team at ASOS and ensure the business is well organised for the next phase of its growth," the London-based company said.
ASOS is separately recruiting three other executives to oversee product, human resources and strategy functions as part of its strategy to strengthen operational capabilities of the company.
As chief growth officer, Birge will be responsible for integrating the company's marketing efforts with strategic planning, analytics and customer experience. He will lead a marketing function of 170 people and a customer care operation of more than 1200.
Birge has served as an executive and adviser for various consumer e-commerce, content and ad tech startups including US online health startup, Blink Health, and online travel startup, Lola. Prior to that, he held chief marketing officer positions in international businesses including travel search site, Kayak, and IMG, a global sports, fashion and media agency.
ASOS shares on Monday were up 0.6% at 3,132.00 pence each in London.
By Tapan Panchal; [email protected]
Copyright 2019 Alliance News Limited. All Rights Reserved.
Related Shares:
ASOS