1st Nov 2021 09:40
(Alliance News) - Ascential PLC on Monday said it has agreed the acquisition of 4K Miles, with a deal expected to close in December.
The FTSE 250-listed information, analytics and e-commerce optimisation company said 4K Miles will join its Digital Commerce business unit, building towards its mission to help brands and marketplaces by optimising and accelerating their digital commerce performance.
4K Miles is a Guangzhou-headquartered digital commerce advertising business serving Chinese brands trading on Amazon marketplaces including the US, major European countries, Mexico, India and Japan.
"4K's leadership in serving the unique and complex needs of Chinese challenger brands on Amazon opens this fast-growing customer group to our digital commerce capabilities, while building further scale in this important region," said Ascential Chief Executive Duncan Painter.
No financial details of the deal were disclosed.
Ascential shares were trading 0.4% higher in London on Monday at 405.40 pence each.
By Evelina Grecenko; [email protected]
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