20th Jul 2015 05:24
BEIJING (Alliance News) - Alibaba Group Holding Limited and Unilever China announced a comprehensive strategic partnership that will enable Unileverto reach customers across China with unprecedented precision and effectiveness through Alibaba Group's data-driven ecosystem. The collaboration includes rural China penetration, cross-border e-commerce, consumer protection and Big Data.
Alibaba noted that the agreement is a major milestone for a partnership that started five years ago with a single Tmall store, which has since grown steadily on a solid foundation of mutual trust and success over the years.
Alibaba Group said that, through this strategic partnership, the company and Unilever China will work together to Strengthen cooperation to expand distribution channels, especially for consumers in rural areas; further develop cross-border ecommerce cooperation and make the Tmall Global Unilever store home to the richest selection of Unilever products from around the world; Expand application of Big Data to optimize Unilever's digital advertising strategy through Alimama, Alibaba's online marketing business, and reach more consumers through online-offline retail integration; deepen collaboration in Alibaba's Blue Star program where each product is tagged with a unique QR code that allows the consumer to verify its authenticity and origin.
Copyright RTT News/dpa-AFX
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