24th Apr 2018 14:21
LONDON (Alliance News) - Israeli software firm Albert Technologies Ltd said Tuesday it has started two "significant" pilot projects in Latin America.
The company said that both projects were won - with a Fortune 50 consumer goods corporation and the second one is with one of the top five retailer in Latin America - because of a recently signed agreement between Albert, its AI marketing platform, and a local LATAM partner.
Both deals are expected to be completed in the second half of 2018.
The deal with the unnamed consumer goods corporation - which is "one of the world's largest advertisers" - is in its "early stages" and will involve one of its "leading brands" in a "key LATAM territory".
The pilot with the unnamed "large" Latin American retail company is "already underway" and includes "two of the retailer's brands".
Albert Technologies anticipates both the pilots projects to be followed by commercial agreements.
CEO Or Shani said: "These two pilots signify the growing awareness of the potential value Albert can bring to major consumer companies that are seeking to increase their media reach effectively, whilst maintaining transparency and optimization of their ad-spend. During the past few months, we have announced several pilots with leading world-wide retailers, enterprises and advertising agencies, which by their nature are extensive projects. We look forward to announcing additional significant pilots in the coming months, as well as to commercialising the current opportunities."
Shares in Albert Technologies were up 5.7% Tuesday afternoon to 37.00 pence each.
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