18th May 2022 14:14
S4 Capital PLC - London-based advertising and marketing agency firm - Launches S4S Ventures to invest globally in marketing technology companies with focus on the US, Europe and the Middle East. It will have two funds with up to USD100 million to invest, it explains. Its directors, including S4 Capital chair and WPP PLC founder Martin Sorrell, will invest USD9.4m in total in S4 Ventures. S4S is particularly interested in "advertising across connected TV, gaming and digital audio ecosystems," S4 Capital says. Has further interests in data warehousing, content development and "emerging digital media capturing the attention of Generation Z." Read More
