Share Trust Purchase

21 June 2011

bwin.party digital entertainment plc("bwin.party" or the "Company")

bwin.party Shares Trust - Purchase of 700,000 bwin.party Shares

bwin.party announces that on 20 June 2011 the bwin.party Shares Trust (the "Trust") purchased 700,000 bwin.party ordinary shares of 0.015 pence each (the "Shares") at an average price of 133.93 pence per share. Funds to carry out this purchase were gifted to the Trust by the Company and these Shares will be used to satisfy share awards made in accordance with the Company's remuneration policy.

As a result of this purchase, the Trust holds 5,785,330 Shares. The Trust has waived its voting rights in respect of the Shares it holds and therefore excluding these Shares from the 852,909,271 Shares in issue, there are 847,123,941 voting rights for the purposes of determining if shareholders are required to notify their interest in, or a change to their interest in, bwin.party under the FSA's Disclosure and Transparency Rules.

Investors:Peter Reynolds +44 20 7337 0100Konrad Sveceny +43 (0) 50 858 20017 

Media:

John Shepherd +44 (0) 20 7337 0100Matthias Winkler +43 664 305 0000