2nd Apr 2007 07:01
Orad Hi-Tec Systems02 April 2007 April 2, 2007 Orad to provide Deutsche Welle with an additional HDVG platform to supplyon-screen channel branding solution in a deal worth c. US$500,000 in addition tothe contract previously announced on August 2006. Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of virtualstudios and on-air graphics systems has announced that it will provide anadditional HDVG platform to leading German broadcaster, Deutsche Welle, for itson-screen channel branding. The deal, valued at an estimated US$500,000 is partof a new master control room implementation managed by one of the largest systemintegrators in Germany, Wellen&Nothen, is in addition to the agreement signed inAugust 2006 with Deutsche Welle for more than US$1.3 million for the supply ofthree dimensional high definition graphic systems. Deutsche Welle is a member ofthe ARD group. Deutsche Welle's on- screen branding solution will be operated through Orad'spowerful graphic computer, the HDVG, which will enable on screen branding on 8dual channels, enabling Deutsche Welle to differentiate themselves from otherbroadcasters by strengthening their channel identity and increasing viewerloyalty. Orad's channel branding solution provides a graphical layer thatpromotes the channel's programming and general information, such as: weather,stock market updates, news, and more. Avi Sharir, CEO and President of Orad: "This additional sale to Deutsche Welleclearly indicates our customers' continued satisfaction and Orad's continueddominance in cutting edge TV production technology". About ORAD Founded in 1993, Orad is a world leader in TV production technology and israpidly increasing its position in the real time three dimensional graphicmarket. Orad's product line includes virtual sets, on-air graphics systems,channel branding, virtual advertising, sports production solutions and hardwarefor the Virtual Reality industry. Orad is a publicly traded company in the PrimeStandard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of theLondon Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd +972 9 7676 862 Ehud Ben-Yair [email protected] Shore Capital Graham Shore, London, UK +44 20 7408 4090 Edicto Investor Relations Dr. Sonke Knop, Frankfurt, Germany +49 608494859-1 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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