3rd Aug 2005 06:00
Pfizer Statement On PhRMA Principles NEW YORK, Aug. 3 -- Pfizer Inc strongly supports PhRMA's direct-to-consumer advertising principles. Pfizer is especially pleased with the unambiguous commitment of these principles to better meet patients' needs with improved communication of risks and benefits, which will enhance the industry's ongoing efforts to raise disease awareness, educate the public about prescription medicines and treatment options, and motivate patients to talk with their physicians regarding health concerns. By raising disease awareness, DTC advertising motivates consumers to consult their physicians by the tens of millions each year. This leads to early diagnosis and treatment -- often of serious conditions -- which is far more effective clinically and economically than the acute-care intervention that might otherwise result and that largely defines the inefficiencies of American healthcare today. Pfizer firmly believes that PhRMA's principles will make delivering health information even more beneficial to patients, doctors and the U.S. healthcare system. Pfizer will announce in the coming weeks improvements we have made in our DTC advertising, consistent with the PhRMA principles, and Pfizer efforts under way to further motivate healthy behavior as part of our broader support for greater focus on wellness and prevention across the nation's healthcare delivery system. SOURCE Pfizer Inc 08/03/2005 /CONTACT: Jack Cox, +1-212-733-5017, or Michal Fishman, +1-212-733-6029, both of Pfizer/ /Company News On-Call: Pfizer's press releases are available through PR Newswire's Company News On-Call service on PRN's Web site. Visit http://www.prnewswire.com/comp/688250.html / /Photo: A free corporate logo to accompany this story is available immediately via Wieck Photo Database to any media with telephoto receiver or electronic darkroom, PC or Macintosh, that can accept overhead transmissions. To retrieve a logo, please call 972-392-0888./ /Company News On-Call: http://www.prnewswire.com/comp/688250.html / /Web site: http://www.pfizer.com / (PFE) ENDPFIZER INCRelated Shares:
PFZ.L