Commercial partnership agreement

Dev Clever Holdings plc

("Dev Clever" or "the Company")

Engage Platform: Commercial Partnership Agreement Announcement

Dev Clever, a leading developer of brand gamification solutions, is pleased to announce a commercial partnership agreement with Yoyo, the payment-powered CX engine that helps retailers understand, engage and keep their customers. What makes Yoyo unique is its ability to match the identity of a customer to the time, the place and the items they buy, regardless of whether they shop in-store or online. With this invaluable purchase data, retailers can engage and target customers with personalised rewards, incentives and offers through a unique set of CRM, business intelligence and marketing tools. 

Yoyo also provides an award-winning suite of app-based products designed to significantly enhance the customer's shopping experience, whether it's combined payment and loyalty, personalised rewards, digitally itemised receipts, order ahead functionality, or surprise & delight moments. Yoyo-powered apps are used by more than 1.7 million consumers across thousands of education and corporate catering outlets, as well as high street retailers including PAUL, Caffè Nero, SOHO Coffee and Planet Organic.

This commercial partnership agreement will create a new level of gamification solutions through Dev Clever's Engage platform, which enables brands and retailers to deliver discount rewards and voucher-driven customer incentives. For the first time, these brands and retailers will be able to authenticate a qualifying purchase, as well as deliver digital vouchers to Yoyo-powered app users that can be redeemed through a scannable QR code.

Key Highlights:

· Yoyo processes 3 million monthly transactions and Yoyo-powered apps are used by more than 1.7 million users.

· Dev Clever's Engage platform is a proprietary cloud-based gamification engine that enables brands and retailers to drive higher levels of consumer engagement via instantly redeemable digital voucher and incentives.

· This commercial partnership agreement significantly expands the network of retail locations where Engage-powered digital incentives can be redeemed.

· Brand customers can now reach an additional 1.7 million consumers via Yoyo as part of their digital incentive campaigns. 

· Engage gamification products are offered to customers on a SaaS basis 

Dev Clever CEO Chris Jeffries said: "This is an exciting commercial partnership agreement for Dev Clever, significantly extending the reach of Engage to more retail locations for brand customers to incentivise consumers through gamification. The Yoyo platform not only allows consumers to redeem digital vouchers instantly in thousands of new retail and corporate catering outlets across the UK, Yoyo also provides the payment and loyalty platform for large proportion of the education sector including Colleges and University which is an exciting synergy, linking our Engage products with our Educate division and provides more opportunities for our brand customers and platform users."

Yoyo CEO Michael Rolph added: "Yoyo helps retailers deliver experiences that will keep their customers coming back for more, and with Dev Clever's reputation of creating some of the most immersive gamified experiences out there, it was a no-brainer to put these in front of our 1.7 million users. We're already enabling our retail partners to deliver the fastest way to pay, we've created the most convenient way to earn loyalty and we're making sure customers receive the most rewarding shopping experience out there. This strategic partnership with Dev Clever is only going to make our unique offering even stronger."

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About ENGAGE:

Engage is a cloud-based consumer engagement platform that enables brands and retailers to deliver discount rewards and voucher driven customer incentives that are fully controlled by the platform's gamification engine. Its cloud-based infrastructure, which is driven by API's, enables it to easily connect with 3rd party voucher, coupon and payment system providers to offer a seamless consumer experience when issuing coupons, vouchers and cashback rewards from partner systems.

Games range from instant win mechanics and skill-based games to gamified digital loyalty cards. Using gamification to offer higher value prizes and incentives, brands and retailers can attract more consumers to their incentives and drive more product sales through a seamless digital consumer experience offer via the Engage platform. The gamification engine acts as a control mechanism to manage the exact number of prizes and vouchers given away, eliminating any risk of a brand or retailer over spending on over redemption.

About Yoyo:

Founded in 2013 by Michael Rolph, Alain Falys and Dave Nicholson, Yoyo is a payment-powered CX engine that helps retailers understand, engage and keep their customers. Providing a complete omni-channel infrastructure that delivers the most beautiful and rewarding buying experiences, Yoyo seamlessly combines payment and loyalty for consumers via a suite of award-winning apps, whilst delivering retailers with CRM, business intelligence and marketing tools to more effectively engage, reward and retain their customers.

The multi-award-winning Yoyo platform powers mobile payment and loyalty experiences for thousands of high street retail, education and corporate catering outlets, processes more than 3 million transactions a month, has more than 1.7 million users, and over 750,000 monthly active users.