Lidl Enjoying Growth in Market Share

Fri, 30th Aug 2019

In a report this from Kantar published earlier this month, it was shown that Lidl has seen its market share reach its highest ever, as the main supermarket rivals lost ground during a less than sunny summer.

Sales at the out of town discounter increased by 7.7 percent in the three months leading up to the 11 August, thanks in part to a run of store openings which brought in almost 500,000 more customers. Lidl now has a market share of 5.9 percent, which is it’s biggest share to date.

Ocado is currently the fastest growing of the major supermarkets, with sales having increased by 12.6 percent. This could be a boost for Marks & Spencer, which is working with Ocado in a bid to exand its food halls.

Tesco, Asda, Sainsbury’s and Morrisons have all lost a small amount of market share, although Tesco remains the clear market leader in the UK, with 27% of the market.

Overall, sales are flat. The 12 week period covered by the Kantar report showed sales of £27 million, which is poor for the period compared to 2018, however last year saw the Royal Wedding and the World Cup, as well as a long and hot summer, all factors which may have increased consumer spending compared to this year. Growth may also be muted by there being relatively little in the way of like-for-like price increases, which makes it hard for retailers to establish good growth opportunities.

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